Beyond Design Thinking: Behavior Design and Game Design Thinking To Create Extraordinary User Experiences

 
 
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Most businesses have tunnel-vision.

They devote all of their time, energy and resources to one thing: their bottomline. 

What they fail to recognize is this: 

Business + Positive Behavior = Profit

Companies that exclusively focus on margins and P&L statements are missing the bigger picture. If you aren’t looking into the impact of customer experience on profitability, you’re leaving money and growth opportunities on the table. 

Positive customer experiences are key to customer loyalty, which in turn, is crucial for long-term profitability. 

Creating Extraordinary User Experiences (CEUE) shifts the focus from human-centric to behavior centric. In other words, we’re moving well-beyond just making interactions user-friendly, we’re actively cultivating positive engagement, using trust, compassion, and empathy to lay the foundation for your customer experiences. 

This workshop will teach you to leverage behavior design and game design thinking to create customer experiences that integrate your product, service, or brand into your ideal customer’s everyday routine, and get them to start associating positive emotions with your brand.

CEUE can help you:

  • Create compelling customer journeys

  • Use game design thinking to trigger emotional responses

  • Reduce user anxiety and decision fatigue

  • Create exceptional customer experiences (think United versus Virgin) without significant cost increases

WHO? Corporate executives, senior NGO officials, government decision makers, foundation program officers responsible for product and program development, strategic partnerships and JVs, and organizational performance. *You must be authorized to at least make decisions worth €10,000 for your organization.

WHAT? A 1-day workshop designed to teach you to leverage principles of behavior design and game design to systematically improve customer experience and by extension profitability.

WHY? CEUE will teach you to reduce customer retention costs, improve customer loyalty, and make your brand an integral part of customer life.